In April of 2018, the American Society of Landscape Architects officially launched a new logo and refreshed look for the Society, which concluded a multi-year re-branding effort that began in 2016. The results of this re-branding process included an update to the logo, a new cohesive color palette, complementary fonts, and suggested guidelines for each of the state chapters. From ASLA:
"Why a rebrand? The current brand has been compromised over time, resulting in a confused image for the Society that inhibited communications efforts. Further, the profession had evolved, and continues to evolve, and the current logo did not accurately reflect the wide scope of projects that ASLA members participate in or lead. And as noted the creation of the [ASLA Center for Landscape Architecture] provided an impetus to update the Society’s image."
Over the past several months, the Virginia Chapter has been working to align our own communications efforts with the ASLA re-brand. As part of this effort, we are excited to share with our membership an updated website, which will better serve our members and promote the profession of Landscape Architecture in the Commonwealth of Virginia.
We hope that you enjoy the changes, and if you have any feedback, please contact us!